This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
-
Este caso apesta: Beavis, Butt-head y el contenido de la TV (A)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S42A partir de 1992, "Beavis y Butt-head", una serie animada de MTV sobre dos inadaptados adolescentes no civilizados, se convirtieron tanto una sensación muy popular fuera de control y el símbolo de un debate nacional acerca de la programación violenta e inapropiada en la televisión. Especialmente después de la feria fue culpado por inspirar a un niño de cinco años para establecer un incendio que mató a su hermana menor, la controversia planteada d...Starting at €8.20
-
Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
-
Priceline.com: Ponga precio usted mismo
Dolan, Robert J.Case HBS-503S45MarketingPriceline.com es un concepto nuevo cambiando el ajuste de los precios de los vendedores a los compradores. La compañía aspira a utilizar su proceso patentado de unidades de publicidad de la demanda a precios nombrados a los proveedores en muchas categorías. Este caso se centra en su uso inicial en la industria aérea.Starting at €8.20
-
Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
-
CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00
-
Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Case HBS-319066-EEconomicsThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Starting at €8.20
-
-
-
iMatari, Teaching Note
Badaracco, Joseph L., Jr.; Preble, MatthewTeaching Note HBS-314140-EStrategyTeaching Note for 313083.Starting at €0.00