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HP 3D Printing (C)
Jané, JoanCase P-1181-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the 2010?s, one of HP?s divisions located Barcelona, Spain, decided to enter into the 3D printing business under an OEM contract. The division was in charge of the mature large format printing business and its sustainability could be at risk if no new adjacent business was developed. Initially, HP managers thought 3D printing could leverage customers and its go-to-market strategy with the core large format printing business. So within a few ye...Starting at €5.74
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HP 3D Printing (C)
Jané, JoanCase P-1181Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEn la década de 2010, la división de HP de Barcelona, España, decidió entrar en el negocio de la impresión 3D a través de un contrato de OEM. La división se encargaba del negocio bien establecido de la impresión de gran formato y su sostenibilidad corría riesgo si no se desarrollaba ninguna otra línea de negocio nueva. Inicialmente, los directivos de HP pensaron que la impresión 3D podría beneficiarse de los clientes y la estrategia de mercado de...Starting at €5.74
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Karin Vinik at South Lake Hospital (C)
Badaracco, Joseph L., Jr.; Clark, Kim B.Case HBS-320073-EKnowledge and CommunicationStarting at €5.74
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HP 3D Printing - Teaching Note
Jané, JoanTeaching Note PT-77-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the eighties, HP opened a small production center in Spain, specifically in Sant Cugat, near Barcelona. Starting with 30 employees, over the next 27 years it grew to having a workforce of around 2,000. The site built up its own campus and became the leading knowledge and multi-business center for HP Printing & Computing in Europe, the world leader in large format printing (LFP) and an important reference in Research and Development (R&D). When...Starting at €0.00
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HP 3D Printing
Jané, JoanCase P-1178-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the 2010s, one of HP's divisions located Barcelona, Spain, decided to enter into the 3D printing business under an OEM contract. The division was in charge of the mature large format printing business and its sustainability could be at risk if no new adjacent business was developed. Initially, HP managers thought 3D printing could leverage customers and its go-to-market strategy with the core large format printing business. So within a few yea...Starting at €8.20
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HP 3D Printing
Jané, JoanCase P-1178Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEn la década de 2010, la división de HP de Barcelona, España, decidió entrar en el negocio de la impresión 3D a través de un contrato de OEM. La división se encargaba del negocio bien establecido de la impresión de gran formato y su sostenibilidad corría riesgo si no se desarrollaba ninguna otra línea de negocio nueva. Inicialmente, los directivos de HP pensaron que la impresión 3D podría beneficiarse de los clientes y la estrategia de mercado de...Starting at €8.20