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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Article HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Starting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 5. Strategy
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1120BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 2. Trust
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1117BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 4. Belonging
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1119BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 6. Culture
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1121BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 1. It's Not About You
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1116BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 3. Love
Frei, Frances X.; Morriss, AnneBook Chapter HBS-1118BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eStarting at €8.20
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Economics of Retail Banking Note (Spanish Version)
Frei, Frances X.; Campbell, DennisCase HBS-608S06Service and Operations ManagementEsta nota técnica del estudiante se utiliza en el tercer módulo de un curso sobre Gestión de Servicio de Operaciones, que se ocupa de cómo los administradores de servicios pueden informar a sus decisiones con los datos del cliente (606-097). Explica las operaciones financieras de la banca minorista, que destaca los desafíos que enfrenta la industria de rentabilidad. Para los bancos de Estados Unidos, es bastante común para más de la mitad de la b...Starting at €8.20
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