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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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El juego de la cerveza: Simulación de la cadena de suministro - Simulación
Martínez de Albéniz, VictorSimulation PW-2Service and Operations ManagementDuración: 30-45 min
Modos de juego: Síncrono por equipos, asíncrono individual con bots
El juego de la cerveza, una legendaria simulación de la cadena de suministro de los años sesenta, se ha renovado y codesarrollado con IESE Business School para convertirse en una experiencia multijugador participativa en tipo real. Esta simulación interactiva es perfecta para graduados y programas de formación para directivos y tiene el objetivo de ens... -
Improving Last-Mile Productivity at Paack
Markakis, Mihalis G.; Martínez de Albéniz, VictorCase OIT-17-EInformation Technologies, Service and Operations ManagementLast-mile delivery is by far the most operationally complex and costly part of logistics. Nevertheless, it has become a critical function of e-commerce in the last 20 years, particularly during the COVID-19 pandemic. A multitude of actors operate in the last-mile delivery space: first-party logistics companies, such as Amazon; third-party logistics companies, such as DHL; and fourth-party logistics (4PL) companies, many of them gig economy-based,...Starting at €8.20
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Estrategia omnicanal en Camper
Martínez de Albéniz, VictorCase P-1174Service and Operations ManagementMiguel Fluxá, director general de Camper, acababa de regresar de visitar a un cliente, que, además de vender zapatos Camper, estaba entregando ropa de tienda a clientes online. Le pareció una idea inspiradora. Miguel se apresuró a ver a Sito Luis, Director Comercial (CCO) de Camper, para preguntarle si sería posible conectar los pedidos de Camper.com con el stock de la red de tiendas Camper en todo el mundo. Sito respondió que, en principio, debe...Starting at €8.20
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Showpad
Cespedes, Frank V.Case HBS-817006-EStrategyShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Starting at €8.20
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Case HBS-817048-EEntrepreneurshipIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Starting at €8.20
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Intuit
Cespedes, Frank V.Case HBS-810018-EEntrepreneurshipThis case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.Starting at €8.20
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Cumplo.com
Cespedes, Frank V.; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-818039-EMarketingIn August 2017, Cumplo's Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny's growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issue...Starting at €8.20
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Showpad, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817121-EStrategyTeaching note for case 817006.Starting at €0.00