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Avantel (C)
Brehm Brechú, MauricioCase IPADE-DP 05 C 07/CEntrepreneurshipEste caso corresponde a la parte C del caso Avantel en donde se presentan las recomendaciones y modificaciones por parte de la Dirección de la empresa ante el plan propuesto por Recursos Humanos. Este caso permite reflexionar la importancia de enfocar la función de dirección Recursos Humanos a las necesidades estratégicas de la empresa.Starting at €5.74
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C-Power: Harnessing the Power of the Ocean
Wilcox, Ronald T.Case DARDEN-M-1034-EMarketingDespite the predictability and power of wave energy, by 2022, there was not a single industry-standard technology for converting wave energy to electricity. A new company, C-Power, had developed a product designed to generate levels of power from wave energy that could compete with solar, wind, and fossil-fuel power sources. In 2016, it began a contract with the US government to develop a reliable wave-based power source for deep-sea fiber-optic ...Starting at €8.20
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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Case DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Starting at €8.20
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Starting at €8.20
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Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Retail Relay (C)
Wilcox, Ronald T.; Venkatesan, RajkumarCase DARDEN-M-0868-EMarketingThis short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. It could then explo...Starting at €5.74
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J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Starting at €5.74
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Tyco International, Ltd.: Expatriados en Latinoamérica
Brehm Brechú, Mauricio; Sancho y Maldonado, AntonioCase IPADE-DP 00 C 01Este caso es la versión en English del caso Tyco Internacional: Expatriados en América Latina. Mario Ruíz, Director de Recursos Humanos de la división Fire & Security de Tyco International, se encuentra ante la disyuntiva de seleccionar a un candidato para iniciar las operaciones de ADT Security Services en Colombia. En el proceso Mario se cuestiona si el candidato idóneo debería provenir de otro país, en calidad de expatriado, o de las operacion...Starting at €8.20
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Avantel (B)
Brehm Brechú, MauricioCase IPADE-DP 05 C 07/BService and Operations ManagementEste caso corresponde a la parte B del caso Avantel en donde se presenta las acciones propuestas por la Dirección de Recursos Humanos de Avantel con la finalidad de alienar sus políticas y prácticas con la nueva estrategia del negocio. Este caso permite discutir cada una de las acciones con base en las inquietudes de la Dirección General.Starting at €5.74
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Grupo Liverpool: Construyendo una organización competitiva (A)
Brehm Brechú, Mauricio; Sancho y Maldonado, AntonioCase IPADE-DP 13 C 08/AEconomicsGrupo Liverpool se ha planteado la meta de llegar a las 80 tiendas antes del 2010. Esta visión plantea el reto del crecimiento para el grupo y con esto se presenta la pregunta de cómo generar el talento requerido para dar sustento al proceso. El caso presenta los esfuerzos que realiza el departamento de Recursos Humanos de la Empresa para alinear sus procesos y prácticas con la estrategia del grupo.Starting at €8.20