This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
YouTube Channel Digital Vidya Kendra: Factors Influencing Revenue Generation
RASHMI SINGH; Lalatendu Kesari JenaCase IVEY-W34312-EStrategyThe YouTube channel Digital Vidya Kendra (DVK) was launched by J. Singh in 2011 with a mission to develop future managers and researchers. However, the company soon encountered hurdles in its goal to fulfill its mission. DVK maintained a high level of quality in the content of its videos, but increasing the number of subscribers proved difficult. By November 2019, DVK had registered only 500 subscribers—half the minimum number needed to start ear...Starting at €8.20