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La internacionalización comercial de Mayoral S.A.
Garcia de Castro, Antonio; Reina Paniagua, RocioTeaching Note IIST-DGI-218Corporate Governance, StrategyMayoral era la empresa líder del sector de la moda infantil en la península ibérica. Además era uno de los principales grupos especializados del sector en Europa, estando presente en más de 50 países. En 2012 tenía 11 filiales comerciales en el exterior (Italia, Portugal, Grecia, México, Francia, Polonia, Rusia, Turquía, Ucrania y Estados Unidos) e iba a comenzar en China. En el caso se observan todos los pasos en esa internacionalización, destac...Starting at €0.00
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Chapter Nineteen: Looking Forward
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1018BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile and high-turnover job in the business. Surprising everyone, Barton not only survives a tumultuous year in the job, but excels enough to garner several attractive job o...Starting at €8.20
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Chapter Eighteen: Managing Risk
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1017BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. After several months of both turmoil and improved performance for the fictional IVK Corporation, Barton sits down with his CEO to d...Starting at €8.20
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Grupo Siro 2014. Nota del Instructor
Bernal Glez-Villegas, Jorge; Garcia de Castro, Antonio; Reina Paniagua, RocioTeaching Note IIST-DGINT-243StrategyGrupo Siro, uno de los mayores grupos industriales de alimentación en España en la categoría de galletas, bollería, cereales, pan de molde, pasta y pastelería, y segundo interproveedor de Mercado por facturación desde hacía más de 10 años, había crecido todos estos últimos años en España. Mercadona había descartado la internacionalización pero Grupo Siro había decidido crear una empresa dentro del Grupo para desarrollar el negocio fuera de España...Starting at €0.00
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Chapter Sixteen: Standardization
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1015BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. In this chapter, Barton addresses issues around standardization and reducing infrastructure complexity. Challenges are raised when ...Starting at €8.20