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LDFL India Limited: Adapting a Multi-Channel Distribution System for Omnichannel Consumers - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A020-EMarketingTeaching note for product 9B20A020.Starting at €0.00
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Logic Fruit Technologies: Growth and Business Strategy - Teaching Note
Devinder Kumar; Rajesh Singh; Jaydeep MukherjeeTeaching Note IVEY-W33540-EService and Operations Management, StrategyTeaching note for product W33539.Starting at €0.00
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Cherie Blair: Inventing Herself
Groysberg, Boris; Abrahams, Robin; Tanne, LindsayCase HBS-411021-ELeadership and People ManagementCherie Blair was famous, or infamous, in the United Kingdom as first lady from 1997 to 2007. Her marriage to Tony Blair, however, was the result of her own groundbreaking career in law--a career she fought to keep during the 10 years of her husband's tenure as Prime Minister, even though it meant bringing suit against his government at times. Blair balanced multiple roles and expectations.Starting at €8.20
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OSSCube: Deciding on the Levers of Growth
Jaydeep MukherjeeCase IVEY-9B17A041-EEntrepreneurship, Marketing, StrategyIn November 2015, the co-founders of OSSCube Solutions Ltd., an Indian-based information technology (IT) solution provider, faced the risk of shrinking and uncertain profits if they continued with their open source solution strategy. Changing to non-open-source technology would entail re-positioning the company in the minds of employees and customers. The re-positioning could lead to a more stable revenue stream and open up access to larger custo...Starting at €8.20
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SmartMoney: Digital Payments Strategy in India
Jaydeep Mukherjee; Anup AgrawalCase IVEY-9B20A007-EEntrepreneurship, Marketing, StrategyOn March 25, 2019, the head of business growth for SmartMoney, owned by the Indian conglomerate Smart Industries Limited, was expected by his company’s management team to propose a strategy for capturing 10 per cent of India’s digital payments market in financial year 2019–20. He knew that the market was vast and fragmented and that he was working with a platform business, where fast mobilization was a key factor. SmartMoney already had market pr...Starting at €8.20