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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 8. How to Appraise Your Organization's Capabilities and Disabilities
Christensen, Clayton M.Book Chapter HBS-1112BC-EEntrepreneurshipIn this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why mosStarting at €8.20
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Why Hard-Nosed Executives Should Care About Management Theory (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.Article HBS-R0309DStrategygathering data, organizing it into categories, highlighting significant differences, then making generalizations explaining what causes what, under which circumstances. For instance, professor Ananth Raman and his colleagues collected data showing that bar code-scanning systems generated notoriously inaccurate inventory records. These observations led them to classify the types of errors the scanning systems produced and the types of shops in wh...Starting at €8.20
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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512B-EStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Case HBS-618020-EStrategyAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Starting at €8.20
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512BStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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Putting the Innovator's DNA into Practice: People-Why Building Teams and Organizations That Possess Complementary Skills Is Crucial to Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8380BC-EGreat minds might think alike, but great innovators surround themselves with people who think differently-not only in how they think, but in what they think about and when they think it. Without a diverse supporting cast, even executives' most exciting ideas are sure to fizzle. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen remind leaders that successful innovation is a collaborative process, rarely achieved by a lone ...Starting at €8.20
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Holding Fast (HBR Case Study and Commentary)
Lutz, Robert A.; Christensen, Clayton M.; Wittes, Jason; Galakatos, Nick; Gourville, John T.Article HBS-R0506A-EMarketingCEO Peter Walsh faces a classic innovator's dilemma. His company, Crescordia, produces high-quality metal plates, pins, and screws that orthopedic surgeons use to repair broken bones. In fact, because of the company's long-standing commitment to quality, some orthopedic surgeons use nothing but Crescordia hardware. And now these customers have begun to clamor for the next-generation technology: resorbable hardware. Resorbables offer clear advanta...Starting at €8.20
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Pitney Bowes, Inc. (Spanish version)
Christensen, Clayton M.; Yu, HowardCase HBS-612S14StrategyPitney Bowes, fabricante dominante en el mundo de los equipos utilizados en la generación y manejo de correo, se enfrenta a aplanar el crecimiento en sus negocios principales y necesidades para crear nuevos productos para el crecimiento y las empresas. Describe cómo un grupo de empleados utilizan técnicas del estado de la técnica para las necesidades de entender a los clientes a concebir y desarrollar un medidor de franqueo para las pequeñas empr...Starting at €8.20
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Gallardo's Goes to Mexico (Spanish Version)
Christensen, Clayton M.Case HBS-608S25MarketingLas teorías de la segmentación del mercado y la creación de marca en el capítulo 3, ¿Qué productos clientes quieren comprar? en la solución del innovador por Clayton Christensen y Michael Raynor sugieren que cuando los mercados del segmento empresas y marcas de construcción de manera que coincidan con la forma en que el cliente ve el mercado - clientes contratan productos para conseguir trabajos que se hacen - su tasa de éxito en el aumento de la...Starting at €8.20
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What's the BIG Idea (A) (Spanish Version)
Christensen, Clayton M.; Anthony, Scott D.Case HBS-605S02Service and Operations ManagementCEO Michael Collins debe decidir si y cómo un proceso que desarrolló para la innovación en la industria de los niños podían puerto a través de otras industrias. El proceso se basa en las experiencias de Collins como inventor y como capitalista de riesgo, y se permitió a su empresa a ser un intermediario entre los inventores y empresas innovadoras de búsqueda. El proceso parece estar funcionando bastante bien en la industria de los niños y Collins...Starting at €8.20