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Run Experiments: Leading Adaptive Change with an Experimental Mindset
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyBook Chapter HBS-3294BC-ELeadership and People ManagementLeadership is an improvisational art. Everything you do in leading adaptive change is an experiment. Many people, however, fail to see it that way, feeling and succumbing to the enormous pressure to produce certain results from their actions. Framing everything as an experiment offers you more room to try new strategies, to ask questions, to discover what's essential, what's expendable, and what innovation can work. This chapter will help you ado...Starting at €8.20
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Leadership in a (Permanent) Crisis
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyArticle HBS-R0907F-ELeadership and People ManagementThe current economic crisis is not just another rough spell. Today's mix of urgency, high stakes, and uncertainty will continue even after the recession ends. The immediate crisis - which we will get through with policy makers' expert technical adjustments - sets the stage for a sustained, or even permanent, crisis, a relentless series of challenges no one has encountered before. Instead of hunkering down and relying on their familiar expertise t...Starting at €8.20
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Leadership in a (Permanent) Crisis (Spanish version)
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyArticle HBS-R0907FLeadership and People ManagementThe current economic crisis is not just another rough spell. Today's mix of urgency, high stakes, and uncertainty will continue even after the recession ends. The immediate crisis - which we will get through with policy makers' expert technical adjustments - sets the stage for a sustained, or even permanent, crisis, a relentless series of challenges no one has encountered before. Instead of hunkering down and relying on their familiar expertise t...Starting at €8.20
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Altius Golf and the Fighter Brand, Teaching Note
Dolan, Robert J.; Yong, SunruTeaching Note HBS-913579-EMarketingTeaching Note for Product #913578Starting at €0.00
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Priceline.com: Ponga precio usted mismo
Dolan, Robert J.Case HBS-503S45MarketingPriceline.com es un concepto nuevo cambiando el ajuste de los precios de los vendedores a los compradores. La compañía aspira a utilizar su proceso patentado de unidades de publicidad de la demanda a precios nombrados a los proveedores en muchas categorías. Este caso se centra en su uso inicial en la industria aérea.Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00
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