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Strategic Marketing in Creative Industries, Course Note for Educators
Elberse, AnitaCase HBS-511011-EMarketingA note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that produce goods and provide artistic, cultural, or entertainment value to consumers (such as the performing arts, film, television, music publishing, video games, advertising, fashion a...Starting at €8.20
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Roppongi Hills: City Within a City
Elberse, Anita; Hagiu, Andrei; Egawa, MasakoCase HBS-707431-EStrategyMinoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local people, the performance of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori was at odds with other tenants and he ...Starting at €8.20
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Run Experiments: Leading Adaptive Change with an Experimental Mindset
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyBook Chapter HBS-3294BC-ELeadership and People ManagementLeadership is an improvisational art. Everything you do in leading adaptive change is an experiment. Many people, however, fail to see it that way, feeling and succumbing to the enormous pressure to produce certain results from their actions. Framing everything as an experiment offers you more room to try new strategies, to ask questions, to discover what's essential, what's expendable, and what innovation can work. This chapter will help you ado...Starting at €8.20
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LeBron James
Elberse, Anita; McCall, JeffCase HBS-509050-EMarketingIn 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick Carter as the CEO. LRMR is tasked with turning James into a global icon as well as helping him reach his personal goal of becoming basketball's first billionaire. In late 2008, James...Starting at €8.20
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Leadership in a (Permanent) Crisis
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyArticle HBS-R0907F-ELeadership and People ManagementThe current economic crisis is not just another rough spell. Today's mix of urgency, high stakes, and uncertainty will continue even after the recession ends. The immediate crisis - which we will get through with policy makers' expert technical adjustments - sets the stage for a sustained, or even permanent, crisis, a relentless series of challenges no one has encountered before. Instead of hunkering down and relying on their familiar expertise t...Starting at €8.20
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
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The Metropolitan Opera (A)
Elberse, Anita; Perez, CrissyCase HBS-509033-EMarketingIn April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial re...Starting at €8.20
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The NFL's Digital Media Strategy, Teaching Note
Elberse, AnitaTeaching Note HBS-511083-EMarketingTeaching Note for 511055.Starting at €0.00
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Droga5: Launching Jay-Z's Decoded, Teaching Note
Elberse, AnitaTeaching Note HBS-514131-EMarketingTeaching note for case 513032.Starting at €0.00
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Spotify, Teaching Note
Elberse, AnitaTeaching Note HBS-517109-ETeaching note for case 516046.Starting at €0.00