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NOWaccount
Nanda, Ramana; Sahlman, William A.; Barley, LaurenCase HBS-814048-EEntrepreneurshipIt was September 2013, and NOWaccount Network Corporation (NOW ) co-founders John Hayes and Lara Hodgson were putting the final touches on the presentation deck for their annual shareholders' meeting. Along with co-founder Stacey Abrams, the pair had designed NOW's business model three years ago, and the company was at a critical juncture. NOW offered a program-called NOWaccount-that provided working capital to small businesses by converting the...Starting at €8.20