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The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S19StrategySupplements the (A) case.Starting at €5.74
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Amazon and Future Group: Rethinking the Alliance Strategy
Meeta DasguptaCase IVEY-9B16M108-EStrategyIn 2014, the chief executives officers of Amazon and Future Group led their companies into an alliance that, while initially successful, encountered some difficulties in regards to discounts on their retail products. With the global retail industry standing at US$25.4 trillion in 2016, and the percentage of which e-commerce made up 7.4 per cent, the partners would have to decide if they should resolve their conflict and remain allies, or if they ...Starting at €8.20
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CPVet
Meeta DasguptaCase IVEY-9B15M078-EEntrepreneurship, StrategyThe director of CPVet in Gurgaon, India, was worried. The cost of running the veterinary clinics was mounting. Was customer behaviour in India with respect to pets changing? Unlike in many developed countries, Indian pet owners were not as willing to think of their pets as their own children and care for them accordingly. However, the industry seemed to be changing and trends showed that spending on pet care was steadily increasing. Were pet owne...Starting at €8.20
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Critterati: Redefining Pet Culture - Teaching Note
Meeta DasguptaTeaching Note IVEY-8B20M042-EStrategyTeaching note for product 9B20M042.Starting at €0.00
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Care Unlimited: An Entrepreneurial Growth Dilemma - Teaching Note
Meeta DasguptaTeaching Note IVEY-8B18M117-EStrategyTeaching note for product 9B18M117.Starting at €0.00
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Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArticle HBS-R2106H-EStrategyFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Starting at €8.20
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Strategy Needs Creativity
Brandenburger, AdamArticle HBS-R1902C-EStrategyWhen business school students are taught strategy, they dutifully study mapping the five forces, for example, and drawing a value net, but they know that game-changing strategies come from somewhere more creative. To generate groundbreaking strategies, executives need tools explicitly designed to foster creativity. A number of such tools already exist, often in practitioner-friendly forms. They take their inspiration more from how our thought pro...Starting at €8.20
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ibibo: Grow Independently or Sell
Meeta Dasgupta; S. Veena IyerCase IVEY-9B17M113-EEntrepreneurship, StrategyIn 2016, the chief executive officer of the ibibo Group, one of the largest players in India’s online travel sector, faced a major decision. MakeMyTrip, India’s market leader in online travel, had expressed interest in acquiring the ibibo Group. Should the ibibo Group’s chief executive officer accept the offer and give up partial or total control of the company, in return for growing with the market leader? Or should he continue with the business...Starting at €8.20
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Neat and Clean Solutions: The Growth Challenge - Teaching Note
Meeta DasguptaTeaching Note IVEY-8B18M116-EStrategyTeaching note for product 9B18M116.Starting at €0.00
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ibibo: Grow Independently or Sell - Teaching Note
Meeta Dasgupta; S. Veena IyerTeaching Note IVEY-8B17M113-EStrategyTeaching note for product 9B17M113.Starting at €0.00