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La amarga competencia entre Holland Sweetener Company y NutraSweet (F)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S20StrategyComplementa el caso (A).Starting at €5.74
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The National Hockey League, Teaching Note
Higgins, Robert F.; Masko, JohnTeaching Note HBS-819102-EStrategyTeaching note for 819036.Starting at €0.00
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCase HBS-819082-EEntrepreneurshipStarting at €5.74
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Michael Rubin and Fanatics (A) and (B), Teaching Note
Higgins, Robert F.; Masko, JohnTeaching Note HBS-819134-EEntrepreneurshipTeaching note for cases 819077 and 819082.Starting at €0.00
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCase HBS-819077-EEntrepreneurshipIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Starting at €8.20
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The National Hockey League
Higgins, Robert F.; Masko, John; Weber, JamesCase HBS-819036-EStrategyIn 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman wou...Starting at €8.20