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New Project? Don't Analyze--Act (Spanish version)
Schlesinger, Leonard A.; Kiefer, Charles F.; Brown, Paul B.Article HBS-R1203REntrepreneurshipUse the means at hand; stay within an acceptable loss; secure only the commitment needed for the next step; bring along only volunteers; link the initiative to a business imperative; produce early results; and manage expectations. Momentum is gained by continuing to act based on what is learned at each step. The launch of Clorox's Green Works product line is discussed as an example.Starting at €8.20
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New Project Don't Analyze--Act
Schlesinger, Leonard A.; Kiefer, Charles F.; Brown, Paul B.Article HBS-R1203R-EEntrepreneurshipIn a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in navigating extreme uncertainty while minimizing risk: serial entrepreneurs. These business leaders act, learn, and build their way into the future. Managers in traditional organizations can...Starting at €8.20