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Lal, Rajiv; Ross, CatherineCase HBS-508023-EMarketingTo maximize their effectiveness, color cases should be printed in color.Starting at €8.20
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The Smart Grid
Henderson, Rebecca M.; Maurer, Noel; Ross, CatherineCase HBS-310072-EStrategyThe development of the smart grid--the integration of traditional elements of energy transmission and delivery with information technology--heralds a new era in the power industry. Many new business opportunities will be created as the smart grid gets developed. What strategies should Cisco employ to become a leader in this industry? What obstacles and challenges must Cisco overcome to compete successfully in this new industry?Starting at €8.20
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The Robin Hood Foundation (Spanish version)
Ebrahim, Alnoor; Ross, CatherineCase HBS-315S07Business Ethics and Corporate Social ResponsibilityCreated by hedge fund and financial managers, the Robin Hood Foundation fights poverty through grants to nonprofit organizations. As the global financial crisis continues to impact the poor disproportionately, the Foundation needs to ensure that its funds are being spent on the most effective poverty-fighting programs. The organization's senior vice president, Michael Weinstein, has developed a benefit-cost (BC) approach to analyze the performanc...Starting at €8.20
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The Home Depot, Inc.
Ton, Zeynep; Ross, CatherineCase HBS-608093-EService and Operations ManagementHome Depot popularized the concept of "do-it-yourself" for customers eager to build, repair, and improve their own homes. Home Depot stores were stocked with a wide range of home-improvement goods and had knowledgeable employees ready to help customers choose the right products, tools, and materials and even explain how to use them. To some extent, Home Depot store managers "did it themselves" as well. For its first 20 years, Home Depot was known...Starting at €8.20
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Purolator Courier Ltd.
Lal, Rajiv; Ross, CatherineCase HBS-508054-EMarketingOn a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effectiveness atop a transformed sales division. The previous week, the team had presented to top management the results of the customer segmentation rese...Starting at €8.20
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HP: The Computer is Personal Again
Lal, Rajiv; Ross, CatherineCase HBS-509010-EMarketingTo maximize their effectiveness, color cases should be printed in color. In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG) gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of strategic next steps for the group. Hewlett-Packard (HP), a technology company providing a wide range of products and...Starting at €8.20
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Transforming AMFAM
Khurana, Rakesh; Lal, Rajiv; Ross, CatherineCase HBS-508081-EMarketingTo maximize their effectiveness, color cases should be printed in color. On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since January 2007 and Salzwedel, named President in August 2006, reflected together on how far the company had c...Starting at €8.20