This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Pearle Vision: Clearly Different
Lal, Rajiv; Kindred, NatalieCase HBS-514015-EMarketingOhio-based optical retailer Pearle Vision, part of the vertically integrated Italian eyewear group Luxottica, sold glasses and offered in-store eye exams. Once the largest U.S. optical retailer, Pearle Vision, with 266 corporate stores and 356 franchised stores in 2012, was struggling to compete with and differentiate itself from industry leader LensCrafters, also owned by Luxottica. Increasing competition from low-price competitors, such as Wal-...Starting at €8.20
-
HP: The Computer is Personal Again
Lal, Rajiv; Ross, CatherineCase HBS-509010-EMarketingTo maximize their effectiveness, color cases should be printed in color. In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG) gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of strategic next steps for the group. Hewlett-Packard (HP), a technology company providing a wide range of products and...Starting at €8.20