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Finalizing a Deal between Riva Corporation and Charlton Corporation: Charlton's Internal Deliberation (E) - Charlton Independent Director 3
Zelleke, Andy; Mayo, Anthony J.Case HBS-316019-EStarting at €5.74
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Finalizing a Deal between Riva Corporation and Charlton Corporation: Riva's Internal Deliberation (E) - Riva's Chief Strategy Officer
Zelleke, Andy; Mayo, Anthony J.Case HBS-316024-EStarting at €5.74
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Citigroup: Re-Branding in 2007 (A)
Deshpande, Rohit; Knoop, Carin-IsabelCase HBS-508010-EMarketingWith its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the entire Citi house of brands while maintaining a focus on being focused on customers. The case describes the history of branding and re-branding at Citigroup at a time of increasing g...Starting at €8.20
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Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Paolo Canto's Perspective
Margolis, Joshua D.; Mayo, Anthony J.Case HBS-412046-ELeadership and People ManagementDenise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Paolo believes that he has been sensitive to Denise in providing feedback, he does not feel that Denise is reciprocating. Her feedback seems to be very negative and feels like a personal attack. He chose to be less negative and use feedback as a way to encourage Denise. He feels that she is not doing the same. Denise and P...Starting at €8.20
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Hengdeli: The Art of Coexistence
Deshpande, Rohit; Dai, Nancy HuaCase HBS-512058-EMarketingTo maximize their effectiveness, color cases should be printed in color. In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers-Swatch Group, Richemont Group, LVMH Group, and Rolex Group-to maintain strong growth in the Greater China region. Specifically, how could Hengdeli manage the relationship with these suppliers to ensure gettin...Starting at €8.20
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The Transformation of Mudo, Teaching Plan
Mayo, Anthony J.Teaching Note HBS-416065-ELeadership and People ManagementThis teaching plan is designed to be used in conjunction with the case "The Transformation of Mudo", HBS Case No. 416015 and its related products to help faculty deepen students' comprehension of business issues and energize classroom discussion.Starting at €0.00
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Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Denise Frazer's Perspective
Margolis, Joshua D.; Mayo, Anthony J.Case HBS-412045-ELeadership and People ManagementDenise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Denise believes that she has provided concrete, actionable feedback to Paolo, she does not feel that Paolo is reciprocating. His feedback is general and superficial. Denise and Paolo have set a time to meet to discuss their latest class participation, and Denise has decided to use this time to address her issues with Paolo...Starting at €8.20
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Michael Lester at Lachlan Consulting
Mayo, Anthony J.; Margolis, Joshua D.Case HBS-412041-ELeadership and People ManagementMichael Lester, a consultant with Lachlan, was frustrated by his client's unwillingness to provide key data for an important presentation. Lester must decide how best to confront Nadine Robert, his client, knowing that his personal success and the reputation of his consulting firm hinge on his ability to build and sustain a strong relationship. How firm should he be with the client? What type of feedback would help this situation?Starting at €8.20