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Yum! China
Bell, David E.; Shelman, MaryCase HBS-511040-EKnowledge and CommunicationSince the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, many of them college students in their first jobs. In the third quarter of 2010, Yum China's revenues surpassed U.S. revenues for the first time and ma...Starting at €8.20
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Yum! China (Spanish version)
Bell, David E.; Shelman, MaryCase HBS-517S06StrategySince the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, many of them college students in their first jobs. In the third quarter of 2010, Yum China's revenues surpassed U.S. revenues for the first time and ma...Starting at €8.20
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The Dragonfly Project: Team E: NGOs for Freedom of Speech
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-791-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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Fonterra
Bell, David E.; Shelman, MaryCase HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Starting at €8.20
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Nestle
Bell, David E.; Shelman, MaryCase HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Starting at €8.20
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Diamond Foods
Bell, David E.; Shelman, MaryCase HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Starting at €8.20
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Academia Barilla, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-508015-EStrategyTeaching Note to (507-001).Starting at €0.00
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509056-EMarketingTeaching Note for [509002].Starting at €0.00
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Alltech...naturally, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-510086-EMarketingTeaching Note for [508033].Starting at €0.00
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Ebro Puleva, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-510100-EStrategyTeaching Note for 510026.Starting at €0.00