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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
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Governance and Sustainability at Nike (A) and (B), Teaching Note
Hsieh, Nien-heTeaching Note HBS-318126-ETeaching note for case 313146 and 313147.Starting at €0.00
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LCA Module Overview: Investors
Hsieh, Nien-heCase HBS-323052-EKnowledge and CommunicationStarting at €8.20
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LCA Module Overview: Customers
Hsieh, Nien-heCase HBS-323068-EBusiness Ethics and Corporate Social ResponsibilityStarting at €8.20
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Ethical Analysis: Honesty and Self-Interest
Hsieh, Nien-he; Diak, ChristopherCase HBS-323067-EKnowledge and CommunicationInformation asymmetry is pervasive in business and can often confer great advantage. This note distinguishes forms of deceptive behavior in the face of information asymmetry and aims to help students analyze their impermissibility. The note also introduces students to the method of reflective equilibrium as an approach to ethical analysis.Starting at €8.20
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Gender and Free Speech at Google (B)
Hsieh, Nien-he; Mehta, SarahCase HBS-319085-EThis case should accompany the (A) and (C) cases, "Gender and Free Speech at Google" (318085) and (319097).Starting at €5.74
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Gender and Free Speech at Google (C)
Hsieh, Nien-he; Mehta, SarahCase HBS-319097-EEconomicsThis case reveals Google's response to a list of employee demands aiming to combat sexual misconduct in the workplace. This case should accompany the (A) and (B) cases, "Gender and Free Speech at Google" (318085) and (319085).Starting at €5.74