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Historian Geoffrey Jones on why knowledge stays put
Jones, Geoffrey G.; Morse, GardinerArticle HBS-F0807H-EStrategyA business historian reminds us that since the nineteenth century, predictions about globalization have been reliably wrong. Despite technology for the fast diffusion of knowledge, information-like wealth-seems to be concentrating even further.Starting at €8.20
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The Growth Opportunity That Lies Next Door
Jones, Geoffrey G.Article HBS-R1207P-EHow will the logic of globalization change for corporations from countries such as India, China, Indonesia, Brazil, and Turkey if the growth opportunities in emerging markets continue to far outpace those in developed markets? Natura Cosmeticos, a Brazilian beauty giant, has considerable experience with that question. For some 30 years, the company has been attempting to move, with decidedly mixed results, into developed markets even as the oppor...Starting at €8.20