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The Customer-Focused Growth Project
Moore, Marian Chapman; Urbany, Joel E.Technical Note DARDEN-M-0798-EMarketingThis note guides students or Executive Education participants through an exercise to help identify growth opportunities for their business units. The Customer-Focused Growth Project consists of 10 steps that lead to a vetted growth strategy based on an analysis of the company, a customer (or customer segment), and competitors. Readers work through the first five steps to identify three potential growth ideas. They then follow the remaining five s...Starting at €8.20
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Orientación para analizar la película "Path to War"
Roberto, Michael A.Case HBS-314S02Leadership and People ManagementPrepara a los estudiantes para ver "Camino a la guerra" - una película que representa los procesos de toma de decisiones empleadas por el presidente Lyndon Johnson y sus asesores durante la Guerra de Vietnam. Proporciona una breve historia del conflicto en Vietnam antes de la decisión de Johnson a enviar tropas de combate estadounidenses e información biográfica acerca de Johnson y los otros participantes clave en el proceso de toma de decisiones...Starting at €8.20
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Trader Joe's, Teaching Note
Ager, David L.; Roberto, Michael A.Teaching Note HBS-714420-EStrategyTeaching Note for 714419.Starting at €0.00
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Leadership and Team Simulation: Everest v3, Introductory Slides
Roberto, Michael A.; Edmondson, Amy C.Case HBS-8870-ELeadership and People ManagementIntroductory slides for product #8867.Starting at €8.20
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Leadership and Team Simulation: Everest v3, Teaching Note
Roberto, Michael A.; Edmondson, Amy C.Teaching Note HBS-8868-ELeadership and People ManagementTeaching note for "Leadership and Team Simulation: Everest v3", # 8867.Starting at €0.00
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New Venture Exercise: The Food Truck Challenge, Debrief Slides
Roberto, Michael A.Case HBS-7203-EStrategyDebrief slides for "New Venture Exercise: The Food Truck Challenge", product # 7201.Starting at €8.20
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Leadership and Team Simulation: Everest v3, Debrief Slides
Roberto, Michael A.; Edmondson, Amy C.Case HBS-8869-ELeadership and People ManagementDebrief slides for product #8867.Starting at €8.20
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Change Through Persuasion
Garvin, David A.; Roberto, Michael A.Article HBS-R0502F-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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Federal Bureau of Investigation, 2001, 2007, and 2009 Teaching Note
Rivkin, Jan W.; Roberto, Michael A.; Gulati, RanjayTeaching Note HBS-711487-EStrategyTeaching Note for 710450, 710451, and 710452.Starting at €0.00
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Executive Decision-Making at Zola
Edmondson, Amy C.; Roberto, Michael A.Case HBS-622074-EKnowledge and CommunicationIn April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization's key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a honeymoon-planning service. However, the March 2020 onset of COVID-19 had prompted many couples to delay or cancel their weddings, and it was unclear how long the pandemic would last. ...Starting at €8.20