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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Orientación para analizar la película "Path to War"
Roberto, Michael A.Case HBS-314S02Leadership and People ManagementPrepara a los estudiantes para ver "Camino a la guerra" - una película que representa los procesos de toma de decisiones empleadas por el presidente Lyndon Johnson y sus asesores durante la Guerra de Vietnam. Proporciona una breve historia del conflicto en Vietnam antes de la decisión de Johnson a enviar tropas de combate estadounidenses e información biográfica acerca de Johnson y los otros participantes clave en el proceso de toma de decisiones...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
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Trader Joe's, Teaching Note
Ager, David L.; Roberto, Michael A.Teaching Note HBS-714420-EStrategyTeaching Note for 714419.Starting at €0.00
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Leadership and Team Simulation: Everest v3, Introductory Slides
Roberto, Michael A.; Edmondson, Amy C.Case HBS-8870-ELeadership and People ManagementIntroductory slides for product #8867.Starting at €8.20
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Leadership and Team Simulation: Everest v3, Teaching Note
Roberto, Michael A.; Edmondson, Amy C.Teaching Note HBS-8868-ELeadership and People ManagementTeaching note for "Leadership and Team Simulation: Everest v3", # 8867.Starting at €0.00
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New Venture Exercise: The Food Truck Challenge, Debrief Slides
Roberto, Michael A.Case HBS-7203-EStrategyDebrief slides for "New Venture Exercise: The Food Truck Challenge", product # 7201.Starting at €8.20
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Change Through Persuasion
Garvin, David A.; Roberto, Michael A.Article HBS-R0502F-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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Leadership and Team Simulation: Everest v3, Debrief Slides
Roberto, Michael A.; Edmondson, Amy C.Case HBS-8869-ELeadership and People ManagementDebrief slides for product #8867.Starting at €8.20