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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCase IVEY-9B16M063-EEntrepreneurship, StrategySince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Starting at €8.20
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B17C006-ELeadership and People Management, StrategyMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Starting at €8.20
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PhoneWin: Winning in Rural Markets
S. Ramakrishna Velamuri; Yan Gong; Liman ZhaoCase IVEY-9B17M096-EEntrepreneurship, StrategyIn 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By ...Starting at €8.20
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Scanteak: The Making of Successors in a Family Firm (A)
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B19C001-EEntrepreneurship, Leadership and People Management, StrategyScanteak Corporation was a furniture retailer founded in Singapore in the 1970s. By 2010, it had established more than 100 stores around the world. It had also become the first furniture company to be listed on the Taiwan OTC (Over-the-Counter) Exchange. The two founders had invested a great deal in developing the business and preparing their children to become their successors. In 2003, the two founders’ daughter joined the company to help grow ...Starting at €8.20
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Shenzhou International Group: Sustaining Success
Weijiong Zhang; Liman Zhao; Dimeng (Vicky) KuaiCase IVEY-9B18M147-EStrategySince its founding in 1990, Shenzhou International Group Holdings Limited evolved from a small clothing manufacturer to a world-leading apparel supplier, serving well-known sports and leisure brands such as Uniqlo, Nike, Adidas, and Puma. Over the previous 10 years, the group experienced explosive growth. Yet, in an age of increasing consumer expectations, could it rely on existing models to achieve greater success? Comments made by the US presid...Starting at €8.20
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Red Collar Group: Succession and Strategic Transformation (B)
Jean Lee; Liman ZhaoCase IVEY-9B17M004-EStrategyThis two-case series focuses on leadership succession and strategic transformation in a Chinese private business, Qingdao Red Collar Group Co., Ltd. (Red Collar Group).Case B illustrates the succession story from the perspective of the chief executive officer’s daughter. When most of the professional managers did not meet the chief executive officer’s requirements, he reached out to his children. His daughter joined Red Collar Group in 2005, and ...Starting at €5.74
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The Mario Andretti Family: Building The Next Generation
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoCase IVEY-9B18M115-EStrategyIn 2017, the contract between the Andretti family auto racing business, Andretti Autosport, and Honda Motor Company (Honda) would come to an end following the racing season. Generational family resources and dynamic social media capabilities had created a sustained competitive advantage (SCA) for Andretti Autosport. Also, key strategic decisions surrounding primary engine sponsorship and enterprise diversification afforded the chief executive off...Starting at €8.20
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Orientación para analizar la película "Path to War"
Roberto, Michael A.Case HBS-314S02Leadership and People ManagementPrepara a los estudiantes para ver "Camino a la guerra" - una película que representa los procesos de toma de decisiones empleadas por el presidente Lyndon Johnson y sus asesores durante la Guerra de Vietnam. Proporciona una breve historia del conflicto en Vietnam antes de la decisión de Johnson a enviar tropas de combate estadounidenses e información biográfica acerca de Johnson y los otros participantes clave en el proceso de toma de decisiones...Starting at €8.20
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Change Through Persuasion
Garvin, David A.; Roberto, Michael A.Article HBS-R0502F-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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Xiangdu: Succession of Entrepreneurial Spirit
Jean Lee; Liman ZhaoCase IVEY-9B18C002-EEntrepreneurship, Leadership and People ManagementThis case discusses the question of the inheritance of power and entrepreneurial spirit in the family run Xinjiang Yier High Technique Agriculture Company and its wine brand and subsidiary Xinjiang Xiangdu Winery Co. Ltd. (Xiangdu). In 1998, the company’s founder took her family to break new ground for growing grapes in the vast expanse of the Gobi Desert. In 2002, she founded Xiangdu, and the company’s focus gradually shifted from grape growing ...Starting at €8.20