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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCase HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Starting at €8.20
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El mercado de capitales emergente para las organizaciones sin fines de lucro
Kaplan, Robert S.; Grossman, Allen S.Article HBS-R1010KKnowledge and Communication¿Por qué es que los negocios efectiva la creación de empresas con frecuencia se convierten en gigantes corporativos, pero los nuevos efectivos sin fines de lucro rara vez llegan a escala nacional? Porque, por ejemplo Kaplan y Grossman, de Harvard Business School, los mecanismos e instituciones que el dinero canal y la información entre los donantes y las organizaciones no lucrativas no están suficientemente desarrolladas. No proporcionan datos fi...Starting at €8.20
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCase HBS-617009-EService and Operations ManagementThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Starting at €8.20
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United Way, Teaching Note
Grossman, Allen S.Teaching Note HBS-310123-ETeaching Note for [310014].Starting at €0.00
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCase HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Starting at €8.20
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Youth Villages
Grossman, Allen S.; Foster, William; Ross, CatherineCase HBS-309007-ETennessee-based nonprofit Youth Villages had an impressive record of serving emotionally and behaviorally troubled youth and their families, with higher success rates and lower costs than most child services providers. Yet expanding to offer its services on a broader scale proved challenging.Starting at €8.20
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United Way
Grossman, Allen S.; Ross, CatherineCase HBS-310014-EAfter United Way CEO Brian Gallagher began shifting the organization's focus from old-school fundraising to community impact, Gallagher and local leaders like Elise Buik, CEO of the United Way of Greater Los Angeles, faced a series of challenges regarding how to best use United Way's resources to address the root causes of social problems.Starting at €8.20
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The Bridgespan Group: Chapter 2
Grossman, Allen S.; Greckol-Herlich, Naomi; Ross, CatherineCase HBS-309020-EThe Bridgespan Group was launched in 2000 by management consulting group Bain & Company as a nonprofit focused on strategy consulting for nonprofits and philanthropists. Over the next eight years, Bridgespan expanded its services to include executive search, knowledge sharing, and a web-based job matching service. While its growth was welcome, Bridgespan's leaders and board wanted to strengthen Bridgespan's positive impact on the nonprofit sector...Starting at €8.20
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New Director Dilemmas - Family Affairs
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCase HBS-120103-EThis case focuses on a new director who is must help resolve a disagreement between two generations of leaders in a family business. The case raises questions of the proper role and approach for a director trying to manage a legitimate disagreement between shareholders with different time horizons and specific interests. This case is part of a series of vignettes that capture different dilemmas faced by directors as they join boards of companies ...Starting at €8.20
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Starting at €8.20