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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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El mercado de capitales emergente para las organizaciones sin fines de lucro
Kaplan, Robert S.; Grossman, Allen S.Article HBS-R1010KKnowledge and Communication¿Por qué es que los negocios efectiva la creación de empresas con frecuencia se convierten en gigantes corporativos, pero los nuevos efectivos sin fines de lucro rara vez llegan a escala nacional? Porque, por ejemplo Kaplan y Grossman, de Harvard Business School, los mecanismos e instituciones que el dinero canal y la información entre los donantes y las organizaciones no lucrativas no están suficientemente desarrolladas. No proporcionan datos fi...Starting at €8.20
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Showpad
Cespedes, Frank V.Case HBS-817006-EStrategyShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Starting at €8.20
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Case HBS-817048-EEntrepreneurshipIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Starting at €8.20
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United Way, Teaching Note
Grossman, Allen S.Teaching Note HBS-310123-ETeaching Note for [310014].Starting at €0.00
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Intuit
Cespedes, Frank V.Case HBS-810018-EEntrepreneurshipThis case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.Starting at €8.20
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Cumplo.com
Cespedes, Frank V.; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-818039-EMarketingIn August 2017, Cumplo's Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny's growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issue...Starting at €8.20
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Showpad, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817121-EStrategyTeaching note for case 817006.Starting at €0.00
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IguanaFix, Teaching Note
Cespedes, Frank V.; Eisenmann, Thomas R.Teaching Note HBS-819029-EEntrepreneurshipTeaching note for case 817056.Starting at €0.00