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La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Avery, Jill; Keinan, AnatTeaching Note HBS-520092-EMarketingTeaching note for case 515072.Starting at €0.00
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Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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El mercado de capitales emergente para las organizaciones sin fines de lucro
Kaplan, Robert S.; Grossman, Allen S.Article HBS-R1010KKnowledge and Communication¿Por qué es que los negocios efectiva la creación de empresas con frecuencia se convierten en gigantes corporativos, pero los nuevos efectivos sin fines de lucro rara vez llegan a escala nacional? Porque, por ejemplo Kaplan y Grossman, de Harvard Business School, los mecanismos e instituciones que el dinero canal y la información entre los donantes y las organizaciones no lucrativas no están suficientemente desarrolladas. No proporcionan datos fi...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCase HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Starting at €8.20
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United Way, Teaching Note
Grossman, Allen S.Teaching Note HBS-310123-ETeaching Note for [310014].Starting at €0.00
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Communispace, Teaching Note
Keinan, AnatTeaching Note HBS-511120-EMarketingTeaching Note for 510018.Starting at €0.00
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Youth Villages
Grossman, Allen S.; Foster, William; Ross, CatherineCase HBS-309007-ETennessee-based nonprofit Youth Villages had an impressive record of serving emotionally and behaviorally troubled youth and their families, with higher success rates and lower costs than most child services providers. Yet expanding to offer its services on a broader scale proved challenging.Starting at €8.20
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United Way
Grossman, Allen S.; Ross, CatherineCase HBS-310014-EAfter United Way CEO Brian Gallagher began shifting the organization's focus from old-school fundraising to community impact, Gallagher and local leaders like Elise Buik, CEO of the United Way of Greater Los Angeles, faced a series of challenges regarding how to best use United Way's resources to address the root causes of social problems.Starting at €8.20
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Monte-Carlo Weddings (Abridged)
Keinan, Anat; Crener, SandrineCase HBS-517067-EMarketingStarting at €8.20