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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCase HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Choosing a Bank Account - Teaching Note
Eades, Kenneth M.; Maiden, Stephen E.; Fairchild, Gregory B.Teaching Note DARDEN-F-1893TN-EFinanceTeaching note for product F-1893Starting at €0.00
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Black Coffee and Black Cards (B) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1883TN-EFinanceTeaching note for product F-1883TNStarting at €0.00
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Black Coffee and Black Cards (A) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1882TN-EFinanceTeaching note for product F-1882TNStarting at €0.00
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Britannia Chemicals PLC (A) and (B) - Teaching Note
Bruner, Robert F.; Schill, Michael J.; Eades, Kenneth M.; McTigue, Frank H.Teaching Note DARDEN-F-1906TNFinanceTeaching note for product F-1906Starting at €0.00
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Tamara's New House (B) - Teaching Note
Eades, Kenneth M.; Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-F-1887TN-EFinanceTeaching note for product F-1887Starting at €0.00
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Tamara's New House (A) - Teaching Note
Eades, Kenneth M.; Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-F-1886TN-EFinanceTeaching note for product F-1886Starting at €0.00
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J. C. Penney Company - Teaching Note
Eades, Kenneth M.Teaching Note DARDEN-F-1720TN-EFinanceTeaching note for product F-1720Starting at €0.00
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Rockboro Machine Tools Corporation - Teaching Note
Eades, Kenneth M.Teaching Note DARDEN-F-1765TN-EFinanceTeaching note for product F-1765Starting at €0.00
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One Last Pedicure: Balancing a Personal Budget - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1889TN-EFinanceTeaching note for product F-1889TNStarting at €0.00