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What's the Deal with LivingSocial? (Spanish version)
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-519S22MarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20
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The Pepsi Refresh Project: A Thirst for Change, Teaching Note
Norton, Michael I.; Avery, JillTeaching Note HBS-513087-EMarketingTeaching Note for 512018Starting at €0.00
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The HBR List: Breakthrough Ideas for 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902A-EOur annual survey of ideas and trends that will make an impact on business: Elizabeth Warren and Amelia Tyagi believe consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial...Starting at €8.20
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Do Social Deal Sites Really Work (HBR Case Study)
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; Norton, Michael I.Article HBS-R1205X-EMarketingThe stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help of consultant Allie James, whether to try to attract a whole new crop of customers using DailyDilly, a fast-growing social-coupon venture. Allie and Ruth Davison, Flanagan's marking director, take a lunchtime tour of the marketing landscape to answer a key question for any company that is considering such an i...Starting at €8.20
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Do Social Deal Sites Really Work (Commentary for HBR Case Study)
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; Norton, Michael I.Article HBS-R1205Z-EMarketingThe stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help of consultant Allie James, whether to try to attract a whole new crop of customers using DailyDilly, a fast-growing social-coupon venture. Allie and Ruth Davison, Flanagan's marking director, take a lunchtime tour of the marketing landscape to answer a key question for any company that is considering such an i...Starting at €8.20
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Learning from Extreme Consumers
Avery, Jill; Norton, Michael I.Case HBS-314086-EKnowledge and CommunicationTraditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionStarting at €8.20
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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The $70K CEO at Gravity Payments
Weiss, Mitchell B.; Norton, Michael I.; Norris, Michael; McAra, SarahCase HBS-816010-ELeadership and People ManagementIn 2015, Gravity Payments CEO Dan Price took a massive pay cut to raise the minimum wage at his company to $70,000 annually. In the wake of a national discussion of wage equality, he was met with cheers and jeers. The company hoped that the buzz from the unorthodox move would generate enough new business to cover the increasing costs of compensation. Did Price make the right move? Would Gravity thrive or even survive?Starting at €8.20
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Juan Valdez: Innovation in Caffeination
Norton, Michael I.; Dann, JeremyCase HBS-513090-EMarketingCorporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with caf chain and packaged coffee ventures. In the 1970s and '80s, the iconic Juan Valdez ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garners the Colombian coffee industry price premiums in international markets, especially the US. By the 2000s, Colombia's coffee sector i...Starting at €8.20
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Making stickK Stick: The Business of Behavioral Economics
John, Leslie K.; Norris, Michael; Norton, Michael I.Case HBS-514019-EMarketingstickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.Starting at €8.20