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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCase HBS-818056-EEntrepreneurshipJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Starting at €8.20
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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Mobile Broadband and the Telecommunications Industry in 2011
Applegate, Lynda M.; Herman, Kerry; Snively, ChristineCase HBS-814009-EEntrepreneurshipMobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over telecommunication (telecom) companies' wireless (or cellular) networks. The number of worldwide mobile cellular subscriptions reached 6 billion in 2011, r...Starting at €8.20
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Saudi Aramco and Corporate Venture Capital
Fuller, Joseph B.; Rhodes-Kropf, Matthew; Burbank, NathanielCase HBS-816068-EEntrepreneurshipSaudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the fund be structured, as a fully independent, venture capital partnership or as a business unit? How should it be governed, and how should the investment committee function? Could mec...Starting at €8.20
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Shell: A Company of Opportunity
Fuller, Joseph B.; Moloney, EmerCase HBS-320025-EThe Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as 'Opportunity Owners' and employees, or 'Opportunity Seekers', to browse these statements of need and engage when they had interest and availability. The premise was that the commitment would be no more than 20% of an employee's time, and could be much less, but it would be highly transparent. The Opportun...Starting at €8.20
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Wegmans and Listeria: Developing a Proactive Food Safety System for Produce
Goldberg, Ray A.; Snively, ChristineCase HBS-915412-EIn July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in certain produce, the U.S. had a zero-tolerance policy, and Wawona issued a voluntary recall of its peaches in the U.S. CEO Danny Wegman considered how Wegmans could become more proacti...Starting at €8.20
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Wake Up Call
Fubini, David G.; Snively, ChristineCase HBS-418001-ELeadership and People ManagementIn 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it could have on their careers.Starting at €8.20
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Ghurka
Alvarez, Jose B.; Salmon, Walter J.; Snively, ChristineCase HBS-514078-EGhurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be profitable by 2016. Management worked to address challenges surrounding the role of wholesaling, Ghurka's advertising strat...Starting at €8.20
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Net Neutrality: A Managerial Perspective
Greenstein, Shane; Snively, ChristineCase HBS-617006-EService and Operations ManagementThe net neutrality debate had implications for Internet service providers, content providers, and end users. This note aims to inform the reader of the various sides of the debate where open issues remain, and what aspects an entrepreneur, investor, or content provider-either an existing player, or a new entrant-should be aware of. From a management perspective, net neutrality rules could have major consequences on the business models of content ...Starting at €8.20