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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCase HBS-818056-EEntrepreneurshipJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Starting at €8.20
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
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An Entrepreneur's Future Calling: Human Capital Risk and Exit Dilemmas
Anshu Sharma; Jyotsna BhatnagarCase IVEY-9B14C035-EEntrepreneurship, Leadership and People Management, StrategyA novice entrepreneur and a strong believer in ethical business practice has tried to build a family-oriented culture in his business process outsourcing company. However, although he created a friendly atmosphere, he still faced performance and attrition issues. The company grew in size and financial worth but the entrepreneur persisted in looking for better opportunities for a new business venture. He developed the idea of a new e-commerce vent...Starting at €8.20
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Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
Nakul Gupta; Arjun Bhatnagar; Jyotsna BhatnagarCase IVEY-9B13E029-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIt was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as the Axis bank’s cyber-crime incident and the news of the American National Security Agency’s global e-surveillance were creating consternation and dilemmas in the minds of information security consultants. One such consultant owned and operated an information security company, Percept Softech, a L...Starting at €8.20
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The Indian Greenpreneur: Management of Frenemy Talent and Coopetition
Jyotsna Bhatnagar; Neha Paliwal Sharma; Nakul GuptaCase IVEY-9B13C028-EEntrepreneurship, Leadership and People Management, StrategyDuring the 2013 Indian festival of colours, a young green entrepreneur and owner of Green Horizon Consulting (GHC) faced a plethora of business growth challenges. His former employee, who had quit GHC a while back to work for a major rival, wanted to return. However, the entrepreneur could not figure it out — would rehiring an ex-employee be a sound business decision? Should he take a risk and give the former employee another chance? If he did, h...Starting at €8.20
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Mobile Broadband and the Telecommunications Industry in 2011
Applegate, Lynda M.; Herman, Kerry; Snively, ChristineCase HBS-814009-EEntrepreneurshipMobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over telecommunication (telecom) companies' wireless (or cellular) networks. The number of worldwide mobile cellular subscriptions reached 6 billion in 2011, r...Starting at €8.20
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Wegmans and Listeria: Developing a Proactive Food Safety System for Produce
Goldberg, Ray A.; Snively, ChristineCase HBS-915412-EIn July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in certain produce, the U.S. had a zero-tolerance policy, and Wawona issued a voluntary recall of its peaches in the U.S. CEO Danny Wegman considered how Wegmans could become more proacti...Starting at €8.20
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Wake Up Call
Fubini, David G.; Snively, ChristineCase HBS-418001-ELeadership and People ManagementIn 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it could have on their careers.Starting at €8.20
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Sitara: Indian Management Style — Capturing Hearts and Minds
Neha Paliwal Sharma; Jyotsna BhatnagarCase IVEY-9B12C028-ELeadership and People Management, StrategySitara was a village in India whose local governing body had 15 members headed by the gram-pradhan. In 2011, the gram-pradhan had approved a project for renovation of a large village pond as per the directives of the central government’s MNREGA scheme. However, on starting the excavation work at the project site, it was found that the area was extremely marshy. Manual labourers turned up at the site everyday but declined to work in life-threateni...Starting at €8.20
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Ghurka
Alvarez, Jose B.; Salmon, Walter J.; Snively, ChristineCase HBS-514078-EGhurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be profitable by 2016. Management worked to address challenges surrounding the role of wholesaling, Ghurka's advertising strat...Starting at €8.20