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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCase HBS-818056-EEntrepreneurshipJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Starting at €8.20
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
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Primark Stores Limited: Low-cost Strategy and Sustainability Initiatives
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M059-EStrategyPrimark was a low-cost, fast-fashion clothing retailer headquartered in the United Kingdom. The company’s low-priced clothing enticed consumers, but it also attracted criticism for exploitative labor practices in the low-cost economies where Primark’s manufacturing was outsourced. However, Primark believed that it created jobs in low-cost economies, and its low prices were the result of efficient initiatives such as no online presence and limited...Starting at €8.20
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Marsh USA Inc.: Challenges of Pandemic Insurance in a COVID-19 World
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M012-EStrategyIn 2018, Marsh USA Inc. (Marsh), an insurance company based in New York, launched an innovative pandemic insurance product called PathogenRX. However, until the outbreak of the COVID-19 pandemic in 2020, there was no demand for the product. During the pandemic, some US businesses attempted to claim benefits for business interruption losses from their insurers but were denied because their policies did not cover pandemic losses. Unlike other catas...Starting at €8.20
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Mobile Broadband and the Telecommunications Industry in 2011
Applegate, Lynda M.; Herman, Kerry; Snively, ChristineCase HBS-814009-EEntrepreneurshipMobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over telecommunication (telecom) companies' wireless (or cellular) networks. The number of worldwide mobile cellular subscriptions reached 6 billion in 2011, r...Starting at €8.20
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The WeWork Company: Internationalization of a Born Global Firm
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M045-EEntrepreneurship, StrategyThe case discusses the international expansion strategy of The WeWork Company (WeWork), a co-working space company. In the United States and Europe, the expansion of WeWork occurred through greenfield investment; membership focus was on freelancers and entrepreneurs. In Asian markets such as India, where WeWork entered through a joint venture, enterprise customers were the revenue generators. In June 2019, a co-founder of WeWork considered buying...Starting at €8.20
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India Post
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B13M119-EStrategyThe advent of the world wide web and the entry of private players in India’s post-liberalization era resulted in India Post losing a substantial volume of its business to e-mails, faxes, short-message services and private-courier-service providers. Additionally, government policies regarding India Post had long remained unchanged. As a consequence, India Post was caught up in a vicious cycle of decreasing mail traffic, low levels of technology in...Starting at €8.20
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Wegmans and Listeria: Developing a Proactive Food Safety System for Produce
Goldberg, Ray A.; Snively, ChristineCase HBS-915412-EIn July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in certain produce, the U.S. had a zero-tolerance policy, and Wawona issued a voluntary recall of its peaches in the U.S. CEO Danny Wegman considered how Wegmans could become more proacti...Starting at €8.20
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Elon Musk: Saving the Fate of Tesla
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19C009-ELeadership and People ManagementIn 2018, Tesla Inc. was one of the highest-valued automobile companies in the United States—despite never reporting profits. Although Elon Musk, the founder and chief executive officer of Tesla Inc., was appreciated for his vision, learning capabilities, active presence on social media, and dedication, he was also criticized for his leadership style and controversial tweets regarding the privatization of the company. Analysts and short sellers be...Starting at €8.20
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Microsoft: Focusing on the Healthcare Vertical
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B21M004-EStrategyBy January 2020, Microsoft Corporation’s (Microsoft’s) Microsoft for Health healthcare vertical had become the company’s most important vertical. Microsoft’s chief executive officer, Satya Nadella, wanted the company to be viewed as a strategic partner ofStarting at €8.20