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Curriculum Associates: Turning the Page from Tradition to Innovation
Kim, John Jong-Hyun; An, Christine S.Case HBS-315053-ESet in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental publishing company, up to date amidst the changing publishing landscape. Founded in 1969, CA established a reputation as a pioneering workbook company specializing in helping teach...Starting at €8.20