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Nasty Gals Do It Better
Collis, David J.; Chang, Diane; Shaffer, Matthew; Hartman, AshleyCase HBS-715412-EStrategyIn 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers - typically the slightly edgy 18-24 year old. The company had grown since that time into a multi-category retailer, expanding into third party clothing, accessories and its own private label. Its explosive growth was one of ...Starting at €8.20
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Standardization and Innovation, The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5507-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter addresses the problem of proliferating IT technologies.Infrastructure complexity increases the cost of overhead and the demand for IT support; it increas...Starting at €0.00
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Moods of Norway
Austin, Robert D.; O'Donnell, Shannon; Krogh, DorteCase HBS-609106-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare among customers even though they cannot spend on marketing the way their competitors do. The case invites s...Starting at €8.20
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Chapter Seventeen: Innovation
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1016BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter reflects on how technology can be used to enhance an organization's innovative capabilities, and the comparison of pla...Starting at €8.20
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Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
Collis, David J.Case HBS-711495-EStrategyThis note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay - the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation - predicting the overall size of the market or segment which a company chooses to serve.Starting at €8.20
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Chapter Twelve: Communication
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1011BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. After IVK is shaken by a security crisis, Barton is forced to address his fall from grace as CIO and determine a course of action n...Starting at €8.20
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Chapter Eighteen: Managing Risk
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1017BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. After several months of both turmoil and improved performance for the fictional IVK Corporation, Barton sits down with his CEO to d...Starting at €8.20
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Damage: The Adventures of an IT Leader, Teaching Note
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonTeaching Note HBS-5502-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. In this chapter, Barton and his IT team undertake a measured analysis of the recent DoS attack, and discuss what recovery action to recommend to the CEO: Do nothing a...Starting at €0.00
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The Guardian: Transition to the Online World
Collis, David J.; Olson, Peter W.; Furey, MaryCase HBS-709464-EStrategyThe Guardian had been an early innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the relative success of the website, online revenue remained less than 20% of the newspaper's total revenue. What changes would The Guardian have to make to sustain its mission of being "the world...Starting at €8.20
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edX: Strategies for Higher Education
Collis, David J.; Shaffer, Matthew; Hartman, AshleyCase HBS-715413-EStrategyIn May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content-it made a web platform through which Harvard and MIT, and subsequently dozens more "partner" universities, could offer their lecture courses as MOOCs. While the future role of MOOCs in hi...Starting at €8.20