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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Changing The Way The World Moves (Spanish version)
Moon, YoungmeCase HBS-316S14StrategyUber's innovative business model is outpacing many of the laws regulating its industry, and while it is going to take the regulatory system some time to catch up, Uber doesn't appear to be willing to wait.Starting at €8.20
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Uber: Changing The Way The World Moves
Moon, YoungmeCase HBS-316101-EKnowledge and CommunicationIn 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweightStarting at €8.20
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Rewarding Loyalty (Spanish version)
Moon, Youngme; Schulman, Seth; McGovern, GailCase HBS-510S16MarketingIn 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a rewards program might be structured to help address those challenges.Starting at €8.20
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Duolingo: Teaching Languages to the Masses
Moon, YoungmeCase HBS-323016-EMarketingAt the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company's total annual revenue has reached $250 million a year. Still, the sustainability of the business appears uncertain. Critical questions involve the company's approach to monetization, as well as the robustness of its customer growth model. For now, the company's bet on gam...Starting at €8.20
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Burberry (Spanish version)
Moon, YoungmeCase HBS-507S05MarketingIn 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest luxury brands in the world. But Bravo now faces a number of key decisions, including (1) which new product categories to enter, (2) how to deal with the appropriation of the brand ...Starting at €8.20
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Delivering Customer Service (Spanish version)
Moon, Youngme; Quelch, John A.Case HBS-505S04MarketingDelivering Customer Service' is accompanied by a Video Short - available only to registered Premium Educators at hbsp.harvard.edu - that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is n...Starting at €8.20
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Starbucks: Delivering Customer Service
Moon, Youngme; Quelch, John A.Case HBS-504016-EMarketingThe case 'Starbucks: Delivering Customer Service' is accompanied by a Video Short - available only to registered Premium Educators at hbsp.harvard.edu - that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating t...Starting at €8.20
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Aqualisa Quartz: Simply a Better Shower
Moon, Youngme; Herman, KerryCase HBS-502030-EMarketingThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improveme...Starting at €8.20
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Break Free from the Product Life Cycle (Spanish version)
Moon, YoungmeArticle HBS-R0505EMarketingMost firms build their marketing strategies around the concept of the product life cycle--the idea that after introduction, products inevitably follow a course of growth, maturity, and decline. It doesn't have to be that way, says Harvard Business School marketing professor Youngme Moon. By positioning their products in unexpected ways, companies can change how customers mentally categorize them. In doing so, they can shift products lodged in the...Starting at €8.20