This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
-
JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
-
PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCase HBS-812033-EEntrepreneurshipPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Starting at €8.20
-
PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCase HBS-815S05Entrepreneurshipindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Starting at €8.20
-
Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
-
SeatGeek, Teaching Note
Higgins, Robert F.; Mehta, SarahTeaching Note HBS-819104-EStrategyThis teaching note accompanies the case "SeatGeek" (case no. 819013).Starting at €0.00
-
Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCase HBS-420034-EEntrepreneurshipThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Starting at €8.20
-
Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCase HBS-420033-EEntrepreneurshipThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Starting at €8.20
-
Flying J (B)
Deshpande, Rohit; Barley, LaurenCase HBS-510120-EThis case supplements the "Flying J (A)" case.Starting at €5.74
-
EFI, Inc. (B)
Godes, David B.; Barley, LaurenCase HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Starting at €5.74