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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
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How to Discuss a Case
Ellet, WilliamBook Chapter HBS-2450BC-EKnowledge and CommunicationCase discussions can be exciting and revelatory, or they can be aimless and seemingly pointless. This chapter provides some guidelines for students who are new to the case method for developing discussion skills.Starting at €8.20
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Hacking Heroin, Teaching Note
Weiss, Mitchell B.; Mehta, SarahTeaching Note HBS-820063-EEntrepreneurshipThis teaching note pairs with a case that is used in a course on Public Entrepreneurship, for a first module on ""ideas."" The case is designed to help students work through the question: where do new ideas to stubborn problems come from? And, in particular, the question of looking to insiders vs. outsiders for new ways forward. It may be useful for looking at that question generally, and also in the specific context of hackathons. Are they a use...Starting at €0.00
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Community-First Public Safety
Weiss, Mitchell B.; Mehta, SarahCase HBS-821005-EEconomicsHow many police officer positions to fund? In August 2020, the question facing St. Paul Mayor Melvin Carter, which might have seemed routine to another mayor at another time in another place, was anything but. A pandemic had rendered the city some $19-$34 million short for 2021. Advocates across the country (and nearby) had pointed to a likely pool for budget cuts: police departments. The May 2020 killing of George Floyd, a Black man, in neighbor...Starting at €8.20
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Chapter 9: How to Write Decision Scenario Cases
Ellet, WilliamBook Chapter HBS-1029BC-EThis chapter describes the five elements necessary to organize a decision scenario essay, the most important of which is providing the decision criteria. Chapter 4 of this book, which introduces how to analyse a case decision scenario, is complementary and should be used along with this chapter.Starting at €8.20
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Chapter 10: How to Write Evaluation Scenario Essays
Ellet, WilliamBook Chapter HBS-1030BC-EThis chapter describes the five elements necessary to organize an evaluation scenario essay, the most important of which is providing the evaluation criteria. Chapter 5 of this book, which introduces how to analyse a case evaluation scenario, is complementary and should be used along with this chapter.Starting at €8.20
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Chapter 11: Writing about Problem-Diagnosis Scenarios
Ellet, WilliamBook Chapter HBS-1031BC-EThis chapter describes the four elements necessary to organize a problem-diagnosis scenario essay, the most important of which is providing a clear definition of the problem. Chapter 6 of this book, which introduces how to analyse a problem-diagnosis scenario, is complementary and should be used along with this chapter.Starting at €8.20
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Chapter 4: How to Analyze Decision Scenario Cases
Ellet, WilliamBook Chapter HBS-1024BC-EDecision scenario cases are the most commonly used in business classrooms. (An example of one such decision would be: should an entrepreneur sell his business or maintain control and grow it further?) This chapter begins with a definition of a decision analysis and then provides a six-part approach to conduct an analysis of a decision scenario.Starting at €8.20
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Peter Guber: The "Me" vs. "We" Brand
Greyser, Stephen A.; Ellet, William; Gayton, NelsonCase HBS-915401-EMarketingWell-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems and uncertainties affecting Mandalay Entertainment, a privately-owned company in which he is principal. Mandalay produces movies and television content, owns minor league baseball te...Starting at €8.20