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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedBook Chapter HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Starting at €8.20
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Oprah!, Teaching Note
George, William W.Teaching Note HBS-408117-ELeadership and People ManagementTeaching Note for [405087].Starting at €0.00
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The Battle at JPMorgan Chase
George, William W.Case HBS-414017-ELeadership and People ManagementStarting at €8.20
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Leading by Values: Sam Palmisano and IBM
George, William W.Case HBS-411097-ELeadership and People ManagementNo abstract.Starting at €8.20
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Unilever's Paul Polman: Developing Global Leaders
George, William W.; Palepu, Krishna G.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-413097-ELeadership and People ManagementStarting at €8.20
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Andrea Jung: Empowering Avon Women (B)
George, William W.Case HBS-408036-ELeadership and People ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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Empowered
Bernoff, Josh; Schadler, TedArticle HBS-R1007H-ELeadership and People ManagementAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Starting at €8.20
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Novartis: Leading a Global Enterprise
George, William W.; Palepu, Krishna G.; Knoop, Carin-IsabelCase HBS-413096-ENovartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise with 127,000 employees of 153 nationalities in 140 countries generating $56.7 billion in 2012 revenues and $9.6 billion in net income, making the firm one of the world's largest and mo...Starting at €8.20
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Instructor's Guide to Authentic Leadership Development, Course Overview
George, William W.Teaching Note HBS-408124-EInstructor's guide - not available for classroom use.Starting at €0.00
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Andrea Jung: Empowering Avon Women (A)
George, William W.Case HBS-408035-ELeadership and People ManagementIn October 2005 Andrea Jung is coping with a 30% decline in Avon's stock price--the biggest test of her leadership since she became CEO in 2000.Starting at €8.20