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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Book Chapter HBS-4949BC-EInformation TechnologiesThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Starting at €8.20
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Chewy.com (B)
Rayport, Jeffrey; Preble, MatthewCase HBS-818105-EService and Operations ManagementCohen and Chewy's other board members decided to fully insource order fulfilment, and commenced building an order fulfilment center near its 3PL partner's facility. As soon as the 3PL learned that Chewy would be managing its own order fulfilment, however, it decided to triple what it charged Chewy to fulfill each order. What should Chewy do?Starting at €5.74
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCase HBS-818079-EService and Operations ManagementIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Starting at €8.20
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Generation Investment Management
Sucher, Sandra J.; Preble, MatthewCase HBS-613002-EExamines the investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide whether to recommend an investment in ABB India. The decision pits economic development-supplying energy to impoverished rural areas in India, against environmental damage-caused by the...Starting at €8.20
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCase HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorStarting at €8.20
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Allocating Decision Rights & Accountability: Elements of Effective IT Governance
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3595BC-EService and Operations ManagementEvery firm, at some level, needs a digitized platform, or integrated set of electronic business processes, to operate effectively. The only way to deliver a digitized platform--and superior business value from IT--is to design IT decision rights and accountabilities so that daily decisions about IT support the firm's strategic goals. In this chapter, the authors explain the importance of transparency in IT governance and describe how a firm's gov...Starting at €8.20
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Leading an IT-Savvy Firm: The Critical Role of Senior Management in Making IT a Strategic Asset
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3597BC-EService and Operations ManagementBeing IT savvy places your company in a position to take advantage of future business opportunities. To maintain the upper hand, all senior managers must make it a constant priority to ensure their digitized platform is being exploited successfully. But how IT savvy is your firm? In this chapter, Weil and Ross first ask you to assess your firm's IT savvy. They then summarize key IT leadership roles within the organization and provide information ...Starting at €8.20
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Creating a Luxury Experience at Value Retail
Alvarez, Jose B.; Preble, MatthewCase HBS-513009-EMarketingValue Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international tourists who had come to Europe specifically to visit one of Value Retail's Villages) and brands, a number of which were luxury brands that had historically avoided selling product at ...Starting at €8.20
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Scaling Swagbucks (A)
Rayport, Jeffrey; Preble, MatthewCase HBS-818070-EEntrepreneurshipIn mid-2014, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, is just a few weeks into his new role as the company's CEO. He has been tasked with helping the promising young company scale, something he has done successfully during prior stints as CEO at other young companies, but this situation presents him with some unique challenges. Prodege has a strong culture built around the deeply held...Starting at €8.20
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The CRISPR-Cas9 Quarrel
Hamermesh, Richard G.; Preble, MatthewCase HBS-817020-EEntrepreneurshipIn mid-2016, the Broad Institute and the University of California, Berkeley were in the middle of a contentious patent dispute over which entity controlled a breakthrough gene editing technology called CRISPR-Cas9. With CRISPR-Cas9, scientists might soon be able to cure previously incurable genetic diseases such as sickle cell anemia and cystic fibrosis, among many others. The dispute had escalated to the point where the U.S. Patent and Tradema...Starting at €8.20