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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Book Chapter HBS-4949BC-EInformation TechnologiesThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Starting at €8.20
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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0720-EDecision AnalysisSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Starting at €8.20
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCase DARDEN-QA-0698-EDecision AnalysisThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Starting at €8.20
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Teaching Note DARDEN-F-1614TN-EFinanceTeaching note for product F-1614Starting at €0.00
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Case DARDEN-F-1614-EFinanceA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Starting at €8.20
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Allocating Decision Rights & Accountability: Elements of Effective IT Governance
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3595BC-EService and Operations ManagementEvery firm, at some level, needs a digitized platform, or integrated set of electronic business processes, to operate effectively. The only way to deliver a digitized platform--and superior business value from IT--is to design IT decision rights and accountabilities so that daily decisions about IT support the firm's strategic goals. In this chapter, the authors explain the importance of transparency in IT governance and describe how a firm's gov...Starting at €8.20
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Transforming IT from Strategic Liability to Strategic Asset
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3581BC-EService and Operations ManagementIn this day and age, it is impossible to successfully run a business without an effective system for tracking performance. But IT savvy firms take things a step further, building digitized platforms that leverage IT to consistently elevate firm performance. As Weil and Ross point out, simply having an IT system and someone to run it does not set your company up for success. In this chapter, they discuss major problems plaguing IT services and out...Starting at €8.20
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Building a Digitized Platform: A Journey to Increased Value from IT
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3594BC-EService and Operations ManagementAs your company begins to expand, whether domestically or internationally, it is important that standardized systems are organized for all branches to maintain efficiency. To do this, your company has to build a digitized platform which focuses on three main areas: a shared IT infrastructure, consolidated data centers, and enhanced IT governance. In this chapter, Weil and Ross outline four stages of organizational learning that must take place in...Starting at €8.20
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Revamping Your IT Funding Model: Extract More Value from Your IT Investments
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3593BC-EService and Operations ManagementWith the average firm spending over two thirds of its IT budget just on maintaining operating systems, it's vital that companies begin rethinking how they track and manage their IT funds. In this chapter, Weil and Ross provide extensive guidelines on how companies can compose an effective IT funding model. They stress the importance of establishing IT priorities and monitoring the risks and rewards of current and past investments. This chapter wa...Starting at €8.20
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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCase DARDEN-QA-0827-EDecision AnalysisTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Starting at €8.20