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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0720-EDecision AnalysisSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Starting at €8.20
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCase DARDEN-QA-0698-EDecision AnalysisThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Starting at €8.20
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Teaching Note DARDEN-F-1614TN-EFinanceTeaching note for product F-1614Starting at €0.00
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Case DARDEN-F-1614-EFinanceA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Starting at €8.20
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Tres claves para tener éxito en su nuevo puesto en el extranjero
Clouse, Mark Alan; Watkins, Michael D.Article HBS-R0910NLeadership and People ManagementUna misión internacional puede ser una de las transiciones más emocionantes y desafiantes que un aspirante a líder puede llevar a cabo. Con la planificación y actitudes bien, teniendo en ese tipo de liderazgo puede estirar capacidades, sobre hipótesis, y dirigir a las personas y las ganancias en una dirección positiva. Pero una asignación de expatriados también puede ser un angustioso viaje. De hecho, si nunca han hecho un movimiento internaciona...Starting at €8.20
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Obama's First 90 Days
Watkins, Michael D.Article HBS-R0906C-ELeadership and People ManagementIn this article, the author of The First 90 Days assesses Barack Obama's attempts to build momentum for change. Creating substantive early wins is critical for transitioning leaders, and Obama's moves to close the U.S. military detention facility at Guantanamo Bay and reverse longstanding policies on stem-cell research have won him broad support. Laying the foundation for longer-term changes is also important, and Obama scores well here in part b...Starting at €8.20
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Help Newly Hired Executives Adapt Quickly
Watkins, Michael D.Article HBS-F0706F-ELeadership and People ManagementOften, executives who are hired from outside a firm fail because they can't fit in with its culture. Here's how to help them avoid missteps.Starting at €8.20
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Too Many Projects
Hollister, Rose; Watkins, Michael D.Article HBS-R1805C-ELeadership and People ManagementIf "the essence of strategy is choosing what not to do," as Michael Porter famously wrote, then the essence of execution is truly not doing it. That may sound simple, but most organizations struggle to kill initiatives, even those that no longer support their strategy. Unaware of the cumulative impact or unwilling to part with pet projects or both, senior leaders pile on more and more, expecting teams to absorb it all. Productivity, engagement, p...Starting at €8.20
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Onboarding Isn't Enough
Byford, Mark; Watkins, Michael D.; Triantogiannis, LenaArticle HBS-R1703D-E"Onboarding" is an apt term for the way many companies support new leaders' transitions, because not much more is involved than bringing the executive safely on deck. After that, he or she is expected to sort things out with little or no guidance. "Integration" suggests a more aspirational goal--doing what it takes to make the new person a fully functioning member of the team as quickly and smoothly as possible. That's not common practice, unfort...Starting at €8.20
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How Managers Become Leaders
Watkins, Michael D.Article HBS-R1206C-EFew managerial transitions are more difficult than making the move from leading a function to leading an entire enterprise for the first time. The scope and complexity of the job increase dramatically, in ways that can leave executives feeling overwhelmed and uncertain. It truly is different at the top. But how, exactly? Career transition expert Michael Watkins set out to explore that question in an extensive series of interviews with leadership ...Starting at €8.20