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Get Lean: 5 Ways to Cut Costs Now by Greening Your Business
Winston, AndrewBook Chapter HBS-3668BC-EIn tough times, the mandate for companies becomes "use less, save money." Even the leanest companies must find new ways to slash costs quickly. So what can you and your organization change within months that will pay back in the short-term? In this chapter, author Andrew Winston describes how green initiatives that save energy and other resources can save your company serious money that falls quickly to the bottom line. He outlines five areas of ...Starting at €8.20
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Get Smart: Gathering and Using Environmental Data to Drive Performance and Sustainability
Winston, AndrewBook Chapter HBS-3670BC-EIf you put an energy meter inside a home and show people total usage in real time, a miraculous thing happens: they use about 10 percent less energy. Data makes people smarter and inspires them to make small changes to save money and energy. Likewise, companies can use data to encourage behavior change and get lean. In tough economic times, it's even more important to understand the full story of your footprint and to gather and use environmental...Starting at €8.20
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Get Creative: Why Green Innovation is the Key to Business Growth--Even in Tough Times
Winston, AndrewBook Chapter HBS-3669BC-EIn tight times, it's great to find value in something that costs nothing. Luckily, creativity is free. The capital required to change mind-sets and create space for thinking differently is nearly nil. Some innovation may require investment, but if it's in the service of getting lean, it may pay back quickly. Innovation in tough times is not just about survival, though. It's an essential tool for meeting increasingly urgent environmental challenge...Starting at €8.20
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Get (Your People) Engaged: Involve Everyone in Sustainability to Drive Performance and Build Competitive Advantage
Winston, AndrewBook Chapter HBS-3671BC-EEmployees are the key to growth in good times and survival in bad. In times of low morale, people tend to want more meaning at work. A green focus will both engage and inspire your people to keep them going through tough times. The end goal of getting lean, smart, and creative through green initiatives is to improve company performance and competitive position. But to do that, you need to get people engaged in the hard and rewarding work of green...Starting at €8.20
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The Green Wave in Tight Times--Why Now is the Time for Your Business to Go Green
Winston, AndrewBook Chapter HBS-3667BC-EThe environmental challenges we face as a society, from climate change and water shortages to concerns about chemical toxicity and biodiversity loss have undeniable implications for today's businesses. In tough times, it might seem that these problems become secondary, but on the contrary, nearly all of the fundamental reasons for going green remain intact, and many are stronger than ever before. In this chapter, Andrew Winston, green business ex...Starting at €8.20
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Introduction: Green Recovery--Why Going Green is the Key to Reviving Your Business
Winston, AndrewBook Chapter HBS-3664BC-EAccording to Andrew Winston--expert on green business and coauthor of the best-selling book "Green to Gold"--greening your business is more important now than ever. While it may be hard to imagine focusing on sustainability in the midst of a recession, Winston argues that the smartest companies are recommitting to sustainability, and using environmental thinking not only to stay profitable, but also to drive innovation and help customers through ...Starting at €8.20
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Survival, Relevance, and Advantage: Why Environmental Thinking is the Key to Growth in Tough Times and Beyond
Winston, AndrewBook Chapter HBS-3672BC-EIn tough economic times, everyone is faced with the challenge of how to allocate scarce resources, and sustainability might not seem like a top priority. Andrew Winston, however, argues that in a world faced with dire environmental challenges, greening your business may be the only path to survival, relevance, and competitive advantage. In this chapter, he outlines a green recovery framework that charts the way to building an organization that's ...Starting at €8.20