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Customer Lifetime Social Value (CLSV), Teaching Note
Ofek, Elie; Libai, Barak; Muller, EitanTeaching Note HBS-521081-EMarketingTeaching note for 518077.Starting at €0.00
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HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
Ofek, Elie; Toubia, Olivier; Toubia, DidierCase HBS-521104-EStrategyTwenty five years after it was initially proposed, Clay Christensen's theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term "disruptive innovation" is often used in ways and contexts that are not consistent with Christensen's original theory, which argues for initially accessing the market from the low end. For example, there has been controversy as to whether ...Starting at €8.20