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Why Do Good Managers Choose Poor Strategies
Teisberg, Elizabeth OlmstedCase HBS-391172-EStrategyThe uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated people manage their companies into strategic distress. Many of these bad results are not simply a matter of bad luck. This note discusses problems caused by cognitive biases and heuristics (ways of thinking about problems) that managers commonly use when analyzing strategy under uncertainty. Shows...Starting at €8.20
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Por qué los buenos directivos seleccionan estrategias erróneas
Teisberg, Elizabeth OlmstedCase HBS-308S18StrategyLa incertidumbre y la complejidad de la mayoría de los entornos de negocio hacen que la gestión exitosa de un arte difícil. Con frecuencia, brillante, con experiencia, personas bien educadas gestionar sus empresas en la angustia estratégica. Muchos de estos malos resultados no son simplemente una cuestión de mala suerte. Aquí se discute nota problemas causados por los sesgos y heurísticos cognitivos (formas de pensar acerca de los problemas) qu...Starting at €8.20