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Integrating Around the Job to Be Done
Christensen, Clayton M.; McDonald, Rory; Day, Laura; Roseman, ShayeCase HBS-611004-EKnowledge and CommunicationUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512B-EStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512BStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Case HBS-618020-EStrategyAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Starting at €8.20
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America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)
McDonald, Rory; MacCormack, Alan; Ampelas, VanessaCase HBS-616045-EService and Operations ManagementFour teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one of a kind, in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare, and each decision would affect the performance of the boat as well as the duration of the sailors' training. The case traces the dilemma faced by the favorite, ORACLE TEAM USA (OT...Starting at €8.20
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How Cash Connects With Everything Else: Understanding a Cash Flow Statement
Berman, Karen; Knight, JoeBook Chapter HBS-6559BC-EKnowledge and CommunicationYou can calculate a cash flow statement just by looking at the income statement and two balance sheets. The information you'll learn by going through the exercise in this chapter can be invaluable. It will contribute to your understanding of how to be cash flow positive. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Homing In on Cash Conversion
Berman, Karen; Knight, JoeBook Chapter HBS-3842BC-EThe cash conversion cycle, introduced in this chapter, measures how effective a company is at collecting its cash. The cycle can be shortened by the techniques discussed: decreasing days of sales outstanding (DSO), decreasing inventory, and increasing days payable outstanding (DPO). This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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A Primer on the Art of Finance: For Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6545BC-EIf you're like a lot of entrepreneurs, you may be a little mystified by the idea that finance is partly an art. But understanding the "artistic" aspects of finance is key to developing financial intelligence. This chapter examines how financial professionals make estimates and assumptions using accruals and allocations, depreciation, and valuation. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Leverage Ratios - The Balancing Act: Financial Leverage for Entreprenuers
Berman, Karen; Knight, JoeBook Chapter HBS-6563BC-EIn a small entrepreneurial company, debt can be a big part of what owners think (and worry) about. This chapter focuses on financial leverage (the extent to which a company's asset base is financed by debt) and two ratios: debt-to-equity, and interest coverage. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Revenue - The Issue is Recognition: Entrepreneurs Need to Understand the Possibilities and Pitfalls
Berman, Karen; Knight, JoeBook Chapter HBS-6548BC-EThe issue of when a sale can be recorded is one of the more artful aspects of the income statement that entrepreneurs need to learn. This chapter explains the often murky guidelines accountants use for recording and recognizing a sale and identifies some areas you should keep an eye on where manipulation of the numbers sometimes occurs. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20