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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCase DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Starting at €8.20
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TechPro Automates Auto Sales
Murray, MeghanCase DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Starting at €8.20
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Are Your People Financially Literate
Berman, Karen; Knight, JoeArticle HBS-F0910D-EFinanceAsked to take a basic financial literacy exam, a representative sample of U.S. managers scored an average of only 38%, which doesn't bode well for either the individuals or their organizations.Starting at €8.20
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Financial Literacy Strategies: For Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6572BC-EIn order to have a financially intelligent company, you must first figure out a strategy for getting there. This chapter outlines three approaches that have proven effective in making financial literacy part of a company's culture. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Homing In on Cash Conversion
Berman, Karen; Knight, JoeBook Chapter HBS-3842BC-EThe cash conversion cycle, introduced in this chapter, measures how effective a company is at collecting its cash. The cycle can be shortened by the techniques discussed: decreasing days of sales outstanding (DSO), decreasing inventory, and increasing days payable outstanding (DPO). This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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What Is Financial Intelligence: The Three Main Components
Berman, Karen; Knight, JoeBook Chapter HBS-6532BC-EFundamentally, financial intelligence boils down to three distinct skill sets: understanding the foundation, understanding the art of finance, and understanding financial analysis. This chapter provides an overview of all three skills, along with a discussion about some roadblocks to financial intelligence. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Efficiency Ratios - Making the Most of Your Assets
Berman, Karen; Knight, JoeBook Chapter HBS-6565BC-EEfficiency ratios help you evaluate how efficiently you manage certain key balance sheet assets and liabilities. Financially intelligent entrepreneurs learn how efficiency ratios measure performance, and are then able to have a direct and immediate impact on their company's cash position. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Understanding Balance Sheet Basics: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6551BC-EGive a company's financials to a first-time entrepreneur, and the first thing he will turn to is the income statement. Conversely, an experienced investor will go right to the balance sheet. Why don't less experienced entrepreneurs do what the pros do? Understanding the importance of a balance sheet - and learning how to read it - will put you ahead of the game. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Re...Starting at €8.20
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The Income Statement Affects the Balance Sheet: Understanding the Connection
Berman, Karen; Knight, JoeBook Chapter HBS-6555BC-EOne of the best-kept secrets in the world of financial statements is that a change in one statement nearly always has an impact on the other statements. This chapter examines how managing an income statement affects the balance sheet. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Your Balance Sheet Levers: Understanding and Managing DSO
Berman, Karen; Knight, JoeBook Chapter HBS-6569BC-EThe key ratio that measures accounts receivable is days of sales outstanding, or DSO, and the more people who understand DSO and work to bring it down, the more cash the company will have at its disposal. This chapter discusses the steps entrepreneurs should take to understand and manage DSO. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20