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La transformación de IBM
Yoffie, David B.; Pearson, Andrall E.Case HBS-305S06Knowledge and CommunicationJohn Akers, presidente de IBM, debe enfrentarse a la manera de transformar una línea completa, la compañía de $ 60 billón informática mundial que es el líder en todos los mercados que sirve, sin embargo, la cuota de perder todos los ámbitos. El caso explora la perspectiva de los directivos en el proceso de cambio organizacional.Starting at €8.20
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Honda Motor Co. and Honda of America (A) (Spanish version)
Pearson, Andrall E.; Ehrlich, Susan P.Case HBS-320S08In its 43-year history, Honda grew from an also-ran in the Japanese motorcycle market to a dominant force in the worldwide motorcycle and automobile markets. To do this, Honda has developed a unique organizational style based on constructive conflict and organizational learning. Over the years, Honda has been transferring this style to its subsidiaries overseas. The case looks at the specific example of Honda of America. Students are asked to ana...Starting at €8.20