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Using Big Search Data to Map Your Market
Skiera, Bernd; Ringel, Daniel M.Article ART-2982-EInformation Technologies, MarketingMarkets today are flooded with an increasing number of products and brands, making it difficult for companies to track how their products compete in the market. Big search data allow companies to obtain valuable insights on market share as well as on key competitors. But collecting and analyzing vast amounts of data pose huge challenges. In this article, the authors describe how they used clickstream data to visualize competition in product categ...Starting at €8.20
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Aprovecha el big data para visualizar tu mercado
Skiera, Bernd; Ringel, Daniel M.Article ART-2982Information Technologies, MarketingDebido a la creciente proliferación de artículos y marcas, a las empresas les cuesta hacer un seguimiento de cómo compiten sus productos en el mercado. El big data de las búsquedas online les permite conocer mejor su cuota de mercado y a sus competidores clave. Pero obtener y analizar cantidades ingentes de datos plantea múltiples dificultades. En este artículo, los autores explican cómo se valieron de los datos del flujo de clics para vis...Starting at €8.20
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Tales of Life-changing Innovations: Living Drugs ' Note on the Development of CAR-T Therapies (through 2019)
Bhide, Amar V.; Datar, Srikant M.Case HBS-321063-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Too Simple to be Safe? ' Note on the Development of Fecal Transplants
Bhide, Amar V.; Datar, Srikant M.Case HBS-321065-EEntrepreneurshipStarting at €8.20
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Tales of Life-changing Innovations: Without Cutting In ' Note on the Development of Endoscopy (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321061-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Beyond traditional X-rays ' Note on the Development of Computed Tomography (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321055-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Early Detection, Precise Diagnoses ' Note on the Development of Mammography (though 2000)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321064-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Eradicating H-Pylori Infections ' Note on the Development of Antibiotic Treatments for Ulcers
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321053-EStrategyStarting at €8.20
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Tales of Life-changing Innovations: Early Detection, Precise Diagnoses ' Note on the Development of Coronary Bypass Arterial Grafting (CABG) (through 2000)
Bhide, Amar V.; Datar, Srikant M.; Villa, FabioCase HBS-321062-EKnowledge and CommunicationStarting at €8.20
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Tales of Life-changing Innovations: Controversial Blockbuster ' Note on the Development of Prozac (through 1999)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321057-EKnowledge and CommunicationStarting at €8.20