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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedBook Chapter HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Starting at €8.20
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Mapping Your Network
Thomas, David A.Case HBS-409129-ELeadership and People ManagementThis exercise is designed to help students and professionals map their professional networks and to identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and competencies, get things done, advance in his or her career, and develop personally and professionally. The exercise takes 15-20 minutes to complete.Starting at €8.20
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Sonoco Products Co. (C)
Groysberg, Boris; Thomas, David A.; Lane, DavidCase HBS-407063-ELeadership and People ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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Empowered
Bernoff, Josh; Schadler, TedArticle HBS-R1007H-ELeadership and People ManagementAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Starting at €8.20
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Breaking Through Action Plan
Thomas, David A.; Watai, Karen J.Case HBS-409059-ELeadership and People ManagementThe "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session, but can also be used in conjunction with the book. The Action Plan guides individuals through an examination of the critical areas of competence, credibility, confidence, and relationsh...Starting at €8.20
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Beating the Odds
Roberts, Laura Morgan; Mayo, Anthony J.; Ely, Robin J.; Thomas, David A.Article HBS-R1802K-EAny list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What's going on? The authors studied the careers of the roughly 2,300 alumni of African descent who have graduated from Harvard Business School since its founding, focusing on the 67 African-American women who have attained top positions in corp...Starting at €8.20
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The Rise of President Barack Hussein Obama, Teaching Note
Thomas, David A.; Roberts, Laura Morgan; Creary, Stephanie J.Teaching Note HBS-409134-ELeadership and People ManagementTeaching Note for [409115].Starting at €0.00
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Renewing GE: The Africa Project (A)
Thomas, David A.; Creary, Stephanie J.Case HBS-411093-ELeadership and People ManagementThis case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black employees. By 1995, members of the AAF started asking Jack Welch whether the company was planning to develop business in Africa. After Welch invited the group to conduct due diligen...Starting at €8.20
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Renewing GE: The Africa Project (B)
Thomas, David A.; Creary, Stephanie J.Case HBS-412028-ELeadership and People ManagementThis case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth in all its regions outside the U.S., including its business in sub-Saharan Africa. In November 2010, John Rice, vice chairman of GE and president and CEO of GE Technology Infrastruct...Starting at €5.74
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The Rise of President Barack Hussein Obama
Thomas, David A.; Roberts, Laura Morgan; Creary, Stephanie J.Case HBS-409115-ELeadership and People ManagementThis case profiles President Barack Hussein Obama's rise to the presidency as an "improbable candidate." The case illustrates the ways in which he overcame criticism from those who questioned his credibility and his values and skepticism from those who were unsure of whether America was ready to elect its first African American President. It also explores how President Obama was able to gain support from the American people despite lagging behind...Starting at €8.20