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Burberry
June Cotte; Marta JarosinskiCase IVEY-9B14A014-EMarketing, StrategyIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Starting at €8.20
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Sonoco Products Co. (C)
Groysberg, Boris; Thomas, David A.; Lane, DavidCase HBS-407063-ELeadership and People ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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Mapping Your Network
Thomas, David A.Case HBS-409129-ELeadership and People ManagementThis exercise is designed to help students and professionals map their professional networks and to identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and competencies, get things done, advance in his or her career, and develop personally and professionally. The exercise takes 15-20 minutes to complete.Starting at €8.20
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCase IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Starting at €5.74
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Breaking Through Action Plan
Thomas, David A.; Watai, Karen J.Case HBS-409059-ELeadership and People ManagementThe "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session, but can also be used in conjunction with the book. The Action Plan guides individuals through an examination of the critical areas of competence, credibility, confidence, and relationsh...Starting at €8.20
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American Apparel: Unwrapping Ethics
June Cotte; Seung Hwan (Mark) Lee; Brittany SchuetteCase IVEY-9B12A032-EMarketingAmerican Apparel, a popular clothing manufacturer, has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising. This element of the marketing mix seems, at least to some consumers, very much at odds with the other aims and polic...Starting at €8.20
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Beating the Odds
Roberts, Laura Morgan; Mayo, Anthony J.; Ely, Robin J.; Thomas, David A.Article HBS-R1802K-EAny list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What's going on? The authors studied the careers of the roughly 2,300 alumni of African descent who have graduated from Harvard Business School since its founding, focusing on the 67 African-American women who have attained top positions in corp...Starting at €8.20
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkTeaching Note IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Starting at €0.00
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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiTeaching Note IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Starting at €0.00